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Services - protrial
ProTrial – Matched Panel In-Store Testing
ProTrial is a service that allows companies the opportunity to take a strategic marketing concept into retail stores and determine its effectiveness in real world situation.
A ProTrial is not a simple trending analysis. By matching control and test stores and weighting the sales results you are able to isolate the effect of your concept, washing out all environmental factors such as seasonality, promotional activity, etc. To ensure accuracy Proforma is hands-on and in-store monitoring the study from beginning to end.
Proforma provides expertise with personnel who are in-store testing specialists, and have established a reputation for reliability and accuracy. We provide third party impartiality and complete confidentiality. Proforma offers the means to execute in-store tests at store level with a professional field infrastructure and quality controlled procedures.
For more information about ProTrial please view our Brochures or contact us for more information.
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