In-Store Shopper Solutions
The environment should support your shopper. Does it?
What effect will changing the environment have on the shopper?
Your company has important questions!
Proforma
has the tools and knowledge to answer those
questions and can help you build your strategy!
Proforma's Research Tools:
 
Protrail
  • ProTrail is a Matched Panel In-Store Testing service that can isolate the effect of a variable on sales of the SKU's, brand, and category.
  • Any variable can be tested such as new packaging, pricing, planogram, media and advertising, etc.
ProCat
  • ProCat is a category management tool to determine the performance and profitability of the entire category.
  • It is especially helpful to category leaders.
ProSurvey
  • ProSurvey is an in-store consumer attitude and awareness survey service.
  • We capture the thought of shoppers while they are in the store in the environment you want to know about.
ProAudit
  • ProAudit is a national audit service; any market, any banner.
  • Want to know if your advertising is up, if the media is there, if the planogram was implemented properly?
  • ProAudit can answer any question you might have about what is going on at store-level.
SHOPPER SOLUTION BUNDLES
Combine Proforma's research tools together to gain a
better understanding of your shopper and build your
in-store shopper strategy.
Proforma Consulting Ltd.
Sales Branding Execution How will sales be impacted? How will the category be affected? What will shoppers think? What is really happening at store level?