ProNews
- Keeping you Informed The Independent Convenience Store (ICS) channel represents a major opportunity for Packages Goods Companies. Access and executing research in this channel is challenging; however, in store research is rewarding. Proforma has testing access to the independent convenience channel ProTrial is a matched panel in-store testing service that enables you to evaluate your new retail strategies in real stores. It can help prepare budgets for new retail concepts, convince management to buy-in and convince retailers to change. It can also be used to analyze sales potential and incremental sales, profitability improvement, weighted percent change and cannibalization. It can be used to launch your new products or test strategies in the independent convenience channel. ProTrial conducted at Independent convenience stores can test the effectiveness of: Packaging, Promotions, Display formats, Planograms, Pricing strategies, Space allocations, Product listings, POP formats, Line extensions and Media campaigns.
* ProSurvey is a useful consumer survey service that can determine customers’ attitudes, awareness and opinions of test variables in the field. Custom-designed information systems and custom retail data collection procedures are available. Always working to improve your research experience, Jennifer
K. Mitrovich For more information on ProTrial, visit our website. |
