about us
Proforma Consulting Limited is a Market Research and Consulting company offering In-Store Shopper Solutions to companies across Canada.
Proforma was established in 1977 as a matched panel in-store testing specialist by its senior executive who had years of both marketing and retail experience.
Proforma has become Canada’s leading matched panel in-store testing specialist, having setup and executed thousands of test programs in most trade channels.
As Proforma developed in response to its clients needs, a full range of marketing services were developed.
Clients who undertook in-store tests obtained volumetric results regarding product or category movement at store level. ProSurvey was developed to determine consumer attitudes and awareness that resulted when the store test variable was introduced. By combining the two services, clients were able to gain greater insights.
ProCat was developed when clients needed to better understand category dynamics and product profitability. This lead to the development of financial modeling and category management.
Over the years, Proforma’s work encompassed virtually every convenience, grocery, drug, gas-convenience, mass merchandiser, specialty retail chains, many independents and other retail environments across Canada.
Proforma has trained field executives in all key markets. Proforma’s field executives are strategically located to conduct any retail market research projects in Canada and in many U.S. markets.
Finding itself with hundreds of field executives across Canada and in response to client needs, Proforma established ProAudit, a national store auditing service.
Proforma continues to develop new services to meet client needs. As a result, Proforma now offers a full range of market research services. Proforma’s head office is conveniently located in Mississauga, Ontario and is wholly Canadian owned and operated.
If you would like more information or to meet with one of our key account executives contact us.
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